Thursday, February 10, 2011

The "Drive-By Media": Another Bogeyman For The Media To Exploit

Investor's Business Daily
February 10, 2011

Acquitted: After years of driving under a dark cloud, a fine company's been cleared by hip-shooting regulators. At the least, an apology is in order. But where does Toyota go to recoup its reputation, lost sales and market value?

Toyota, a company that became the biggest carmaker in the world by making quality products, found itself in the U.S. government's high beams in 2009, when stories of sudden unintended acceleration in its cars got better traction in the media than the Hankook tires that come standard on many of its models.
Judging by the federal response, you'd have thought the Japanese had invaded again. Toyota executives were hauled before Congress, and the company was fined roughly $33 million.

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